Thursday 12 June 2014

Thinking Out of Box with Your Ad Campaign

The whole purpose of advertising is to grab the viewer’s attention. With tradition methods getting saturated with advertising, it is time to think out of box. Newer campaigns are actively pursuing a multi-pronged approach, finding newer means and using a combination of approaches. Other innovative mediums for outdoor advertising in India include moving set-ups like specially mounted vans, buses or cabs. These advertisements are aimed at the busy commuters, younger demographic and the office-going people.

Tuesday 27 May 2014

Why Outsource SEO to India?

Search engine optimization can be tricky and the decision to outsource it cannot be taken lightly. After all, whoever handles your SEO is also effectively handling your brand. Today some of the most attractive options when it comes to firms specializing in SEO optimization services come from India.

Economical
What make SEO outsourcing India firms so attractive are first and foremost their very economical rates. When compared to those quoted in most developed nations, these are almost half or even less than half their rates. This is a huge advantage to small businesses who otherwise find it impossible to hire such professional consulting services. The cost factor is actually equally relevant to larger firms who are now increasingly streamlining their operations and need economical options.

Expertise
The reason India has emerged as a hub for outsourcing SEO optimization services is its large pool of experts. India has some of the world’s best educational institutions and every year scores of Indian pass through these. They represent one of the world’s most valuable manpower pool. They have the qualifications to deal with most SEO optimization services. You have computer experts to deal with the technical aspect and language graduates to handle the content aspect. There is also a rich pool of web designers who are changing the way the internet looks.

Round the clock services
Another consequence of SEO outsourcing India is the backup you acquire. Your team will be working at a different time zone. However, the internet has made it possible for you to contact them in a matter of seconds no matter where you are. Effectively, you gain a round-the-clock service. The advantage of this is that you can have your work done even as you sleep!

Professional services
Most SEO outsourcing India firms offer very professional services. They have a vast pool of English speaking professionals who are well able to communicate with you and design content. These firms offer efficient services that are customized and have proven their worth time and again.

Wednesday 7 May 2014

How Internet has Made Ad films Even More Relevant?

When the internet was still a new kid on the block, there were predictions of doom for other traditional media, including ad film production. Turns out that all that noise was completely pointless. The truth is that most of the media share a symbiotic relationship, especially ad, documentary filmmaking and the World Wide Web. In many ways internet is the perfect medium for ad film production and vice versa. The best means of corporate branding is vivid visuals.

SEO Outsourcing India & Its Importance in Online Marketing

Website development, copywriting services and logo design services can now be readily outsourced and are delivering some brilliant work. SEO outsourcing India is as old as the concept of outsourcing itself. Presently, India has captured the biggest chunk of the world’s outsourcing business and this includes SEO optimization services to a great extent.

Tuesday 25 March 2014

Why Use Creative Brochure Design?

A piece of your marketing campaign should be a brochures. This is usually a glossy, four-color piece with photos, persuasive writing and brand awareness. With a brochure you can introduce your company’s products, services or explain in more detail what your company does. You can also offer a sample of your products to further entice a customer.

To produce a brochure you need creative brochure design. Use the front cover and include a photo or graphic that catches your client’s eye. Try not to use your logo as the front piece. Use a photo shot showing off your products or people using your offerings.  Include text that resonates with the reader. Ask a question, state a benefit, offer products that your readers cannot refuse.

Inside the brochure use headings to break up text. Write short sentences and use bullet lists. In your brochure stress the benefits of services and goods. Don’t just name the features, but describe what is good about your products and services.

Talk to the reader as if they were standing in front of you. Establish a relationship with the reader. Don’t talk down to them; this is insulting. Make your brochure enjoyable.

Keep the content focused. If you are generating leads list what is good about your company; give a brief history. If you are passing out a sales brochure keep the content relevant to your goods and services. Creative brochure design should be brief and to the point.

If you have room, use quotes and testimonials. Satisfied customers are your best sales people. Use your satisfied customer’s full names and list their city and state.

Use the last page of your brochure to call readers to action. Tell them to visit your website, call your office, or come to your showroom. Do make sure you include all your contact information.

Tuesday 28 January 2014

Branding Logo Design

Our work spans various mediums. Whatever be the medium, however, we ensure that the message is communicated loud & clear. Click Here