A piece of your marketing campaign should be a brochures. This is usually a glossy, four-color piece with photos, persuasive writing and brand awareness. With a brochure you can introduce your company’s products, services or explain in more detail what your company does. You can also offer a sample of your products to further entice a customer.
To produce a brochure you need creative brochure design. Use the front cover and include a photo or graphic that catches your client’s eye. Try not to use your logo as the front piece. Use a photo shot showing off your products or people using your offerings. Include text that resonates with the reader. Ask a question, state a benefit, offer products that your readers cannot refuse.
Inside the brochure use headings to break up text. Write short sentences and use bullet lists. In your brochure stress the benefits of services and goods. Don’t just name the features, but describe what is good about your products and services.
Talk to the reader as if they were standing in front of you. Establish a relationship with the reader. Don’t talk down to them; this is insulting. Make your brochure enjoyable.
Keep the content focused. If you are generating leads list what is good about your company; give a brief history. If you are passing out a sales brochure keep the content relevant to your goods and services. Creative brochure design should be brief and to the point.
If you have room, use quotes and testimonials. Satisfied customers are your best sales people. Use your satisfied customer’s full names and list their city and state.
Use the last page of your brochure to call readers to action. Tell them to visit your website, call your office, or come to your showroom. Do make sure you include all your contact information.
To produce a brochure you need creative brochure design. Use the front cover and include a photo or graphic that catches your client’s eye. Try not to use your logo as the front piece. Use a photo shot showing off your products or people using your offerings. Include text that resonates with the reader. Ask a question, state a benefit, offer products that your readers cannot refuse.
Inside the brochure use headings to break up text. Write short sentences and use bullet lists. In your brochure stress the benefits of services and goods. Don’t just name the features, but describe what is good about your products and services.
Talk to the reader as if they were standing in front of you. Establish a relationship with the reader. Don’t talk down to them; this is insulting. Make your brochure enjoyable.
Keep the content focused. If you are generating leads list what is good about your company; give a brief history. If you are passing out a sales brochure keep the content relevant to your goods and services. Creative brochure design should be brief and to the point.
If you have room, use quotes and testimonials. Satisfied customers are your best sales people. Use your satisfied customer’s full names and list their city and state.
Use the last page of your brochure to call readers to action. Tell them to visit your website, call your office, or come to your showroom. Do make sure you include all your contact information.
